One of the biggest shifts in PR happens when you stop always chasing the media and the media starts coming to you. A journalist emails because a story has broken and they need a credible expert quickly. A producer wants someone who can explain a complex health issue without turning it into jargon. An editor…
There is a particular kind of conversation I have had countless times during my career in PR. A client wants media coverage and, almost immediately, the wish list appears. BBC, The Times, Daily Mail, Forbes a huge podcast as well as a seat on a national television sofa. There is nothing wrong with ambition and…
If you work in health and wellness and want media coverage, there is a temptation to start with a press release. You have a new service, piece of research, product, book, clinic or campaign, so you sit down and start writing. Company introduction. Background. Quotes. Credentials. Maybe a statistic or two. Three pages later, you…
Press for Success When people think about public relations, they often imagine front-page newspaper headlines, celebrity interviews or businesses making national news. While those moments are exciting, they only scratch the surface of what good PR can achieve.Successful public relations is about building trust, credibility and visibility over time. It’s about making sure the right…