natalie trice publicity
If I can manifest a Porsche…
imagine what I can do for your PR
More Customers
I’m Natalie Trice and for over 30 years, I have turned expertise, ideas and real life experience into stories journalists want and audiences remember.
Today, I work directly with health and wellness experts, organisations and businesses that are ready to become better known, more trusted and impossible to ignore.
The Porsche? That story began with a trip to Los Angeles after my dad died, when I made a promise to myself to stop waiting and start making things happen. It became a symbol of what is possible when a bold idea is backed by a clear plan and the determination to see it through.
That is exactly how I approach PR.
Named one of the Top 50 Independent PR Consultants 2026
30 Years of global PR experience
My name is on the business. After 30 years, I still do the work and I still love it. The creativity comes from me. The address book is mine. My brain is working faster than ChatGPT chasing Claude.
When you hire Natalie Trice Publicity, you hire ME.
I lead the thinking, find the stories, shape the message, write the pitches and build the relationships that move the work forward. Chloë Leibowitz supports client services and coordination, and I draw on trusted specialists when a brief needs something more.
There are no layers to work through and no junior team taking over once the contract is signed.
You get senior judgment, personal attention and PR led by someone who has been doing this for three decades.
DONE FOR YOU PR
You have the expertise, let me turn it into a story that sells.
Done For You PR is my flagship service for health and wellness experts, organisations and businesses that have something credible to say and want an experienced publicist to lead the work.
I shape the strategy, find the strongest stories, create the materials and take them to the right journalists. I stay close to the work throughout, from the first conversation to the moment coverage appears and beyond.
This is thoughtful, hands on publicity designed to build trust, strengthen your reputation and create opportunities that last longer than a news cycle.
What good PR can change
Coverage is the moment, but what it makes possible is the point.
The right story can introduce you to millions of people, change how your work is understood, attract partners, open speaking and publishing opportunities and give potential clients another reason to trust you.
I do not chase attention for the sake of it. I look for the stories and media opportunities that support where you want to go next.
More ways to work with me
Not every PR problem needs a full press office. Sometimes you need clarity, an experienced second opinion or help becoming known for the right thing.
Strategic PR Counsel
Authority & Reputation
Coaching for PR People
The NEWS Method
Good PR is not magic, it’s a method.
The best publicity may look effortless from the outside, and that’s why people think it’s easy. Behind the glossy pages, sits a clear position, a strong story, fair judgment and the persistence to keep going when the first answer is no.
N
Nail the position.
Get clear about what you want to be known for, who needs to know and where your voice belongs in the conversation.
E
Extract the stories.
Find the evidence, ideas, experience and moments that give journalists something worth using.
W
Win trusted coverage.
Take the right story to the right media at the right time and make it easy for journalists to say yes.
S
Scale the authority.
Use each opportunity to build familiarity, deepen trust and create momentum across your wider work.
Health and wellness PR, pure and simple.
When the subject is health, wellbeing, treatment, evidence or lived experience, words and pictures are pure gold.
I work with people who care about accuracy, honesty and responsible representation.
I will help you make your expertise interesting without overstating it, make complex ideas clear without flattening them and build attention without leaving credibility behind.
Thirty years in PR. Still curious. Still hands on.
My career has taken me from Epson and Hewlett Packard, to CNN, Discovery Channel and Cartoon Network to the International Menopause Society, Royal College of Art and the MVA Society. I have a passion for health and wellness and set up my own global organisation supporting thousands around the world navigating hip dysplasia.
I have worked on international campaigns with Brad Pitt, launched documentaries with James Cameron, held events at London Zoo, written three books and helped deeply personal stories reach millions.
Today, clients hire me for my judgment as much as my media contacts. They want someone who can see the story, understand the wider picture and tell them the truth about what will and will not work.
For the PR people building what comes next.
I also coach PR people who are starting a freelance career, growing a business or preparing to leave corporate life and work for themselves.
This is where three decades inside PR meet professional coach training through an ICF accredited programme. I understand the industry, but I also know that the right answer has to work for your life, values and ambitions.
THE NTP NEWSROOM
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