STRATEGIC PR COUNSEL

Bring me the complicated bit.

You might be preparing to launch, reposition, respond to criticism, enter a new market or make a decision that will shape how people see you.

Sometimes you do not need more activity.

You need someone experienced enough to see the wider picture, ask the uncomfortable question and help you decide what should happen next.

Talk To Natalie

Before the decision becomes the story.

Strategic PR Counsel gives you direct access to my judgment, pattern recognition and more than 30 years of experience.

I work with health and wellness founders, leaders, boards, marketing teams and communications teams that need clarity around reputation, positioning, messaging, campaigns or media strategy, particularly when the stakes are high and the answer is not obvious.

Thirty years teaches you what to leave alone.

I have seen what happens before, during and after a story lands.

Senior counsel is often less about producing more activity and more about knowing what to prioritise, what will withstand scrutiny, what could create unnecessary risk and where a communications decision could create lasting value.

I will not agree with an idea simply because it arrived in the brief. My job is to help you make the strongest decision.

  • Positioning and narrative development
  • PR and communications strategy
  • Campaign planning and senior review
  • Reputation and visibility advice
  • Founder, CEO and spokesperson counsel
  • Message testing and simplification
  • Media strategy and opportunity assessment
  • A second opinion on an existing PR plan, agency proposal or campaign direction
  • Fractional senior PR support
  • Support for internal marketing or communications teams
  • A senior sounding board before launches, announcements or high profile moments

Counsel can be structured as a focused strategy session, a project, a retained advisory relationship or fractional support.

I recommend the format that fits the problem rather than forcing the work into a predetermined package.

Bring me the problem you cannot quite solve.

If you need someone experienced enough to challenge the brief, simplify the issue and help you decide what happens next, let’s talk.

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